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The Importance of Nation and Place Branding

In: Nation and Place Branding

Author

Listed:
  • Jose Filipe Torres

    (Bloom Consulting)

  • Richie Karaburun

    (New York University, School of Professional Studies)

Abstract

This chapter will discuss the role and significance of Nation and Place Branding in today's globalized world. Readers will gain an understanding of the connection between Nation and Place Branding and economic development by addressing the concepts of foreign direct investment (FDI), talent attraction, export, tourism, and prominence. The chapter will also look at what makes people willing to buy from, visit, invest, or live in a place. Additionally, it will consider how Nation and Place Branding contributes to developing pride of place and sense of belonging.

Suggested Citation

  • Jose Filipe Torres & Richie Karaburun, 2026. "The Importance of Nation and Place Branding," Springer Books, in: Nation and Place Branding, chapter 0, pages 33-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-97325-3_2
    DOI: 10.1007/978-3-031-97325-3_2
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