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Evaluating the Integration of Technology in Responsible Tourism: A Comprehensive Analysis of Impact, Relationships, and Patterns

In: Tourism Entrepreneurship and the Metaverse

Author

Listed:
  • P. B. Raji

    (Amrita Vishwa Vidyapeetham)

  • A. P. Prasanth

    (Amrita Vishwa Vidyapeetham)

Abstract

The integration of responsible tourism with advanced technology has the potential to enhance sustainable practices and improve traveler experiences. This study aims to statistically analyze the relationship between responsible tourism practices and the application of technology using Chi-square and ANOVA tests. The study collected data through structured surveys distributed to tourists and tourism operators. The survey included categorical variables regarding tourists’ perception of responsible tourism and their engagement with technology. The Chi-square test was employed to identify any significant associations between these categorical variables, while ANOVA was used to compare the mean effectiveness of various levels of technological integration in promoting responsible tourism. The Chi-square analysis revealed a significant association between tourists’ perception of responsible tourism practices and the use of technology (p

Suggested Citation

  • P. B. Raji & A. P. Prasanth, 2025. "Evaluating the Integration of Technology in Responsible Tourism: A Comprehensive Analysis of Impact, Relationships, and Patterns," Springer Books, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri (ed.), Tourism Entrepreneurship and the Metaverse, chapter 0, pages 97-120, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-96299-8_5
    DOI: 10.1007/978-3-031-96299-8_5
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