IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-96299-8_4.html
   My bibliography  Save this book chapter

Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality

In: Tourism Entrepreneurship and the Metaverse

Author

Listed:
  • Chen Weimei

    (Taylor’s University)

  • Rupam Konar

    (Taylor’s University)

  • Jingxi Liu

    (Taylor’s University
    Guilin Tourism University)

Abstract

This chapter analyzes the collaborative innovation of virtual reality (VR) and augmented reality (AR) within the metaverse to enhance immersive tourism. By merging VR and AR, the metaverse creates an interactive and realistic environment, transforming traditional tourism and allowing users to engage with virtual destinations. It discusses the theoretical foundations, including the metaverse concept, characteristics, and VR/AR principles. The chapter highlights applications in tourism, enhancing user experiences through virtual tours, interactive content, and personalized planning. Through case studies, it examines real-world VR/AR applications, showcasing successes and industry challenges like technical limitations and diverse content creation needs. User experience issues such as accessibility and sensory engagement are addressed. Strategies to overcome these challenges include advancements in hardware/software, improved content design, and AI integration for personalized experiences. This research showcases VR/AR's transformative potential in tourism and outlines future research paths, including IoT integration, user satisfaction studies, and ethical considerations regarding privacy. These insights encourage continued innovation in creating inclusive and sustainable tourism experiences.

Suggested Citation

  • Chen Weimei & Rupam Konar & Jingxi Liu, 2025. "Immersive Tourism Experience in the Metaverse: Collaborative Innovation of Virtual Reality and Augmented Reality," Springer Books, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri (ed.), Tourism Entrepreneurship and the Metaverse, chapter 0, pages 71-95, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-96299-8_4
    DOI: 10.1007/978-3-031-96299-8_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-96299-8_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.