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Diversity and Inclusion: Emerging Metaverse to Promote Accessible Tourism

In: Tourism Entrepreneurship and the Metaverse

Author

Listed:
  • Zhuoma Yan

    (Taylor’s University)

  • Rupam Konar

    (Taylor’s University)

  • Kandappan Balasubramanian

    (Taylor’s University)

Abstract

The Metaverse is set to become a transformative force in the tourism and hospitality industry, however, despite the importance of this technology, accessible tourism emerging with the Metaverse is not yet considered a mature field of research and is still underexplored. This chapter identifies the possibility of promoting accessibility in Metaverse tourism, focusing on diversity and inclusion. It highlights the opportunities of emerging Metaverse to promote accessible tourism, such as unique remote experiences for customers and potential profitability for marketers, while addressing challenges like safety and privacy concerns, technological barriers, financial constraints, legal, and ethical issues. Further, this chapter offers future research directions to comprehend how the Metaverse can contribute to accessible tourism from the various stakeholders’ views.

Suggested Citation

  • Zhuoma Yan & Rupam Konar & Kandappan Balasubramanian, 2025. "Diversity and Inclusion: Emerging Metaverse to Promote Accessible Tourism," Springer Books, in: Fatima Zahra Fakir & Ahmad Albattat & Marco Valeri (ed.), Tourism Entrepreneurship and the Metaverse, chapter 0, pages 47-70, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-96299-8_3
    DOI: 10.1007/978-3-031-96299-8_3
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