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Fashion ReTale: The Re-telling of Retail Luxury Fashion

In: New Horizons in Fashion and Marketing

Author

Listed:
  • Teresa Havvas

    (Vogue College of Fashion)

Abstract

This chapter is a pilgrimage of the ‘store as star’ (Tungate, 2012) and how the concept of luxury through human-centred design adds emotional currency. Boutiques to ‘Brandship’, synchronising intentional customer journeys, omni-channel over multi-channel experiences and a holistic view of Maslow’s hierarchy of needs—during a profound era of hyperconnection and disconnection—a return to one-to-one interaction and belonging could not be more apparent.

Suggested Citation

  • Teresa Havvas, 2025. "Fashion ReTale: The Re-telling of Retail Luxury Fashion," Springer Books, in: Kate Armstrong (ed.), New Horizons in Fashion and Marketing, pages 145-154, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-94196-2_7
    DOI: 10.1007/978-3-031-94196-2_7
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