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Examining the Motivation Construct and Its Influence on the ‘Conscious Consumption’ of Second-Hand Luxury Fashion

In: New Horizons in Fashion and Marketing

Author

Listed:
  • Kate Armstrong

    (Norwich University of the Arts)

  • Manon Moineville

    (Durham University)

  • Fabio Ciquera

    (Ravensbourne University London)

Abstract

Despite the evolution of luxury fashion and the emergence of new consumer profiles and behaviours, research has predominantly focused on the traditional consumption of brand-new luxury goods. In contrast, this chapter seeks to advance knowledge on an emerging consumer segment within the luxury industry: the second-hand luxury fashion consumer, as a contemporary and valuable topic worthy of exploration as we examine new horizons in fashion consumption and marketing. We define terms such as second-hand luxury fashion and conscious consumption via a sustainably sartorial framework. We examine and critically review the current literature on self-determination theory (SDT) as a motivational and theoretical lens that advances the understanding of this consumption phenomenon. We propose a set of motivational archetypes to understand better this emerging sustainable fashion segment and its potential impact on our understanding of fashion marketing and consumption as a new horizon in fashion consumerism.

Suggested Citation

  • Kate Armstrong & Manon Moineville & Fabio Ciquera, 2025. "Examining the Motivation Construct and Its Influence on the ‘Conscious Consumption’ of Second-Hand Luxury Fashion," Springer Books, in: Kate Armstrong (ed.), New Horizons in Fashion and Marketing, pages 75-92, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-94196-2_4
    DOI: 10.1007/978-3-031-94196-2_4
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