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The Transformative Power of Art via a Luxury Fashion Lens

In: New Horizons in Fashion and Marketing

Author

Listed:
  • Alessia Grassi

    (University of Leeds, School of Design)

Abstract

This chapter aims to determine key factors that might help luxury fashion brands to deliver transformative experiences. Such experiences are deemed a powerful option to strengthen brand/consumer relationships in meaningful and long-lasting ways. This chapter focuses on opportunities for luxury fashion brands to connect with their consumers at a deeper level while providing experiences that are detached from their core business. This is, people are looking for immersive and life-changing experiences that can provide them with meaning. Brand experiences can offer this, but some strategy needs to be put in place to make such experiences competitive.

Suggested Citation

  • Alessia Grassi, 2025. "The Transformative Power of Art via a Luxury Fashion Lens," Springer Books, in: Kate Armstrong (ed.), New Horizons in Fashion and Marketing, pages 193-215, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-94196-2_10
    DOI: 10.1007/978-3-031-94196-2_10
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