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The Evolving Landscape of Avatar Influencers in Fashion Retail

In: New Horizons in Fashion and Marketing

Author

Listed:
  • Kate Armstrong

    (Norwich University of the Arts)

  • Emma Thede

    (London College of Fashion: UAL)

Abstract

The intersection of technology and fashion has given rise to a new phenomenon: avatars and avatar influencers. This chapter aims to provide a comprehensive understanding of the current academic discourse surrounding these terms and their relevance within the fashion industry. By examining the definitions and implications of avatars, avatar influencers and related retail technologies, we delve deeper into an exploration of their impact on fashion consumption and branding.

Suggested Citation

  • Kate Armstrong & Emma Thede, 2025. "The Evolving Landscape of Avatar Influencers in Fashion Retail," Springer Books, in: Kate Armstrong (ed.), New Horizons in Fashion and Marketing, pages 3-21, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-94196-2_1
    DOI: 10.1007/978-3-031-94196-2_1
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