Decolonising Entrepreneurship by Embracing the Global Dichotomy

Geography allows for the division of the world into distinct entities, notably the global north and the global south. Classical entrepreneurship theories focus on risk-bearing, value creation, decision-making, and innovation. However, these theories often reflect a Western-centric perspective, emphasising individualism, profit maximisation, and cultural homogeneity. This necessitates a re-evaluation of entrepreneurship to decolonise it, incorporating the unique contexts of different environments. A shift in knowledge is required to deconstruct and correct the dominant Western approach, introducing indigenous and marginalised perspectives. This approach should embrace diverse cultural practices and knowledge systems to foster inclusive and equitable economic development. Recognising the variability in socio-economic and cultural parameters, such as resource availability, cultural norms, education, and government support, a context-specific approach is essential. As a theoretical paper, this chapter addresses these dichotomies, using Igbo apprenticeship system as a case study, advocating for a broad-based view of entrepreneurship that acknowledges global diversities. By doing so, it aims to create a more just and sustainable approach to entrepreneurship, recognising historical injustices and empowering marginalised communities to build their economic futures. In doing this, the paper is divided into four major parts. The first is the introduction, while the second deals with the evolution of entrepreneurship. This is followed by the Impact of environmental differences on entrepreneurship and contradictory colonised ideologies of entrepreneurship. The last section deals with recommendations and a summary.