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Procurement of Industrial Machinery in the Metaverse

In: Tokenizing the Future

Author

Listed:
  • Natalia Broza-Abut

    (Fraunhofer IML)

  • Tobias Jornitz

    (Fraunhofer IML)

  • Axel T. Schulte

    (Fraunhofer IML)

Abstract

In a constantly changing digital landscape, companies are continuously challenged to rethink and realign their business models. The evolution of the internet has taken us from static websites to social media to a new promising era in the form of the Metaverse. In this immersive, connected environment, physical and digital realities merge, creating entirely new opportunities and challenges for business strategies.

Suggested Citation

  • Natalia Broza-Abut & Tobias Jornitz & Axel T. Schulte, 2025. "Procurement of Industrial Machinery in the Metaverse," Springer Books, in: Wolfgang Prinz & Daniel Trauth (ed.), Tokenizing the Future, pages 585-598, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-91405-8_39
    DOI: 10.1007/978-3-031-91405-8_39
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