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Pricing Across the Marketing Channels

In: Pricing for Strategic Managers

Author

Listed:
  • Gábor Rekettye

    (University of Pécs)

  • Jonathan Liu

    (The International Business School Sale)

  • Pál Danyi

    (Budapest University of Technology and Economics (BME))

Abstract

Objective 1: To show how manufacturers of goods and services can manage the prices of their offers across the distribution channels and to what extent they can control the prices that impact the end user. Objective 2: To explore the pricing policies pursued by intermediaries acting in the distribution channel—wholesalers, retailers—and the internal (business economics related) and external (market and demand related) factors that determine the limits of the price policy. Objective 3: To examine the pricing methods, strategies, or tactics companies use in contact with the ultimate buyer or consumer. Objective 4: To establish and evaluate the different forms and methods of discount and allowance policies adopted by producers to promote the sale of their goods.

Suggested Citation

  • Gábor Rekettye & Jonathan Liu & Pál Danyi, 2025. "Pricing Across the Marketing Channels," Springer Books, in: Pricing for Strategic Managers, edition 0, chapter 0, pages 187-208, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-90526-1_9
    DOI: 10.1007/978-3-031-90526-1_9
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