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Methods of Price Setting

In: Pricing for Strategic Managers

Author

Listed:
  • Gábor Rekettye

    (University of Pécs)

  • Jonathan Liu

    (The International Business School Sale)

  • Pál Danyi

    (Budapest University of Technology and Economics (BME))

Abstract

OBJECTIVE 1: To understand how prices are established and set. OBJECTIVE 2: To demonstrate the two basic price-setting methods, cost-plus profit and market-based technique. The EVC (Economic Value to Customers) is also discussed among the market-based methods in this chapter. OBJECTIVE 3: To show new and newly used pricing policies to meet the challenges of today’s turbulent environment.

Suggested Citation

  • Gábor Rekettye & Jonathan Liu & Pál Danyi, 2025. "Methods of Price Setting," Springer Books, in: Pricing for Strategic Managers, edition 0, chapter 0, pages 89-109, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-90526-1_5
    DOI: 10.1007/978-3-031-90526-1_5
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