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Pricing in International Markets

In: Pricing for Strategic Managers

Author

Listed:
  • Gábor Rekettye

    (University of Pécs)

  • Jonathan Liu

    (The International Business School Sale)

  • Pál Danyi

    (Budapest University of Technology and Economics (BME))

Abstract

Objective 1: To examine the differences between domestic and international pricing and illustrate the pricing strategies for entering foreign markets. Objective 2: To outline the relationship between domestic and foreign prices and investigate the escalation of domestic prices due to the different cost factors in international transactions.

Suggested Citation

  • Gábor Rekettye & Jonathan Liu & Pál Danyi, 2025. "Pricing in International Markets," Springer Books, in: Pricing for Strategic Managers, edition 0, chapter 0, pages 237-255, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-90526-1_11
    DOI: 10.1007/978-3-031-90526-1_11
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