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Retail and Wholesale Pricing

In: Pricing for Strategic Managers

Author

Listed:
  • Gábor Rekettye

    (University of Pécs)

  • Jonathan Liu

    (The International Business School Sale)

  • Pál Danyi

    (Budapest University of Technology and Economics (BME))

Abstract

Objective 1: To examine current wholesale and retail trade developments and ascertain how these new circumstances influence pricing attitudes. Objective 2: To discuss the role psychology plays in retail businesses in setting consumer prices and to illustrate the different tactics retailers use to secure their customer base. Objective 3: To examine the competition between large retail chains and private labels’ role in that competition. Objective 4: Review online retail development and examine online retailers' pricing policies.

Suggested Citation

  • Gábor Rekettye & Jonathan Liu & Pál Danyi, 2025. "Retail and Wholesale Pricing," Springer Books, in: Pricing for Strategic Managers, edition 0, chapter 0, pages 209-235, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-90526-1_10
    DOI: 10.1007/978-3-031-90526-1_10
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