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Greenwashing and Negative Reputational Outcomes

In: Structuring Sustainable Finance Transactions

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  • Aaron Franklin

Abstract

To the extent positive reputational benefits are part of the rationale for executing a sustainable finance transaction, the company (and each financial service provider) risks an opposite outcome. The most prominent negative outcome from sustainable finance is allegations of “greenwashing,” a term without definite meaning but a strongly negative implication. Greenwashing can be understood in multiple different ways, each implying different tactics to manage this risk.

Suggested Citation

  • Aaron Franklin, 2025. "Greenwashing and Negative Reputational Outcomes," Springer Books, in: Structuring Sustainable Finance Transactions, chapter 0, pages 225-235, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-87631-8_10
    DOI: 10.1007/978-3-031-87631-8_10
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