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Reflections on Jim Goodnow’s Characterization of IB Teaching Institutions

In: The Historical Evolution of International Business

Author

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  • S. Tamer Cavusgil

    (Georgia State University)

Abstract

The international business discipline has evolved substantially over the past five decades. Pioneers in this discipline saw the opportunity to establish a firm-level inquiry for going international, since much of the discussion around internationalization related to an industry or a country as a whole. Contributions of these pioneers included not just addressing the scholarly question of ‘why and how firms go international,’ but also business school curriculum development, institution building, fundraising, and developing a network of like-minded educators. Jim Goodnow was one of these pioneers, fulfilling all these roles and impacting the profession and the discipline of international business.

Suggested Citation

  • S. Tamer Cavusgil, 2025. "Reflections on Jim Goodnow’s Characterization of IB Teaching Institutions," Springer Books, in: Lilac Nachum & Attila Yaprak (ed.), The Historical Evolution of International Business, chapter 0, pages 267-272, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-86133-8_13
    DOI: 10.1007/978-3-031-86133-8_13
    as

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