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E-Commerce Shops and Web Presence

In: Digital Business Management

Author

Listed:
  • Swen Schneider

    (Frankfurt University of Applied Sciences)

  • Lutz Anderie

    (Frankfurt University of Applied Sciences)

Abstract

In a nutshell A computer microchip inside an open walnut shell, symbolizing the concept of technology and intelligence. The background is neutral, highlighting the contrast between the natural shell and the artificial chip. Building a successful E-CommerceE-Commerce shop requires a solid foundation centered around platform selection, user experienceUser experience (UX), SEOSearch engine optimization (SEO), and social mediaSocial media marketingSocial media marketing. Understanding the customer journeyCustomer journey and lifetime valueValues is crucial for long-term success. Mass customizationMass customization offers a competitive advantageCompetitive Advantages by combining scalabilityScalability with personalization. eMarketplaceseMarketplaces provide additional sales channels, while Web designWeb design and mobileMobile optimization are essential for reaching customers.

Suggested Citation

  • Swen Schneider & Lutz Anderie, 2025. "E-Commerce Shops and Web Presence," Springer Books, in: Digital Business Management, chapter 0, pages 49-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-83177-5_5
    DOI: 10.1007/978-3-031-83177-5_5
    as

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