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Digital Business in Digital Worlds

In: Digital Business Management

Author

Listed:
  • Swen Schneider

    (Frankfurt University of Applied Sciences)

  • Lutz Anderie

    (Frankfurt University of Applied Sciences)

Abstract

In a nutshell A walnut shell is cracked open, revealing a green microchip inside. The image symbolizes the concept of technology and intelligence. The background is a soft gradient, enhancing the focus on the walnut and microchip. The digital landscapeDigital landscape is rapidly evolving, transitioning from a two-dimensional InternetInternet to an immersiveImmersive, three-dimensional experience. This chapter delves into the metaverseMetaverses, a collective virtual spaceVirtual spaces merging the physical and digital realms. We explore key concepts like omniverseOmniverse, ARAugmented reality (AR), VRVirtual reality (VR), and MRMixed reality (MR) while examining the gamingGaming industry’s pivotal role in shaping this future. The chapter concludes with a discussion on the immense potential and challenges of this digital frontier.

Suggested Citation

  • Swen Schneider & Lutz Anderie, 2025. "Digital Business in Digital Worlds," Springer Books, in: Digital Business Management, chapter 0, pages 111-119, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-83177-5_11
    DOI: 10.1007/978-3-031-83177-5_11
    as

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