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Re-internationalization

In: De-internationalization and Re-internationalization of the Firm

Author

Listed:
  • Jesper Chrautwald Sort

    (Aalborg University)

  • Yariv Taran

    (Aalborg University)

  • Romeo V. Turcan

    (Aalborg University)

Abstract

Daedalus warned his son, Icarus, “You must follow a course midway between earth and heaven, in case the sun should scorch your feathers, if you go too high, or the water make them heavy if you are too low. Fly halfway between the two.” It was Icarus’ eagerness for the open sky that drew him too close to the sun and, eventually, led to his demise. It could have been his enthusiasm for deep water. Icarus could have gotten too close to the water or the sun because of poor instructions or guidance; or a strong wind. Whatever the reason for getting close to the sun or water but yet able to recover and continue flying or too close, passing a point of no return, beyond which you could not recover, the question is whether and how to “re-calibrate” the guidance, the wings and/or the zeal for Icarus to fly again or continue flying.

Suggested Citation

  • Jesper Chrautwald Sort & Yariv Taran & Romeo V. Turcan, 2025. "Re-internationalization," Springer Books, in: De-internationalization and Re-internationalization of the Firm, chapter 0, pages 53-69, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-81774-8_4
    DOI: 10.1007/978-3-031-81774-8_4
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