$#*! Scientists Say: Monitoring Trust with Content Analysis

In addition to existing practices and norms within the institutions to which they belong, scientists form an epistemic community. The flow of information, the processes of belief formation, and the assumptions scientists are making determine the structure of an epistemic community. Members of such communities can be categorized as epistemic experts or epistemic agents. In exceptional circumstances, such as the crisis caused by the global coronavirus pandemic, the existing organization, conventions, and rules within the epistemic community are disrupted. In times of crisis, epistemic agents’ trust in experts becomes as crucial as scientific knowledge. Trust epistemic agents have in experts may decrease in crisis situations and affect experts’ roles within the epistemic community. This puts epistemic experts in the position of needing to reestablish their trustworthiness through various rhetorical attempts. Here, we examine some of those attempts from the existing framework of rhetorical strategies used to reestablish or defend one’s own expert role, but on novel data. To that end, we use examples of epistemic experts’ justifications when confronted with public questioning about their behavior amidst the coronavirus crisis. We analyze experts’ rhetorical approaches via qualitative content analysis and replicate four rhetorical strategies experts use when defending their epistemic positions that are previously established in analyses of similar cases in other crisis situations.