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What to Explore Next?

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter discusses potential avenues for further research. The chapter proposes that issues such as sensory marketing in omnichannel environments and digital sensory marketing should be under greater examination in the future. Also, various neuroscience-based methods may be able to provide new insights on how sensory marketing affects us. Simultaneously, as influencing tactics like priming develop further and become even more intelligent, it is likely that more complex ethical issues will emerge in the future. Therefore, ethical aspects should be considered more thoroughly when sensory marketing moves forward and becomes more subtle both in offline and online environments.

Suggested Citation

  • Arto Lindblom, 2023. "What to Explore Next?," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 217-224, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_9
    DOI: 10.1007/978-3-031-47515-3_9
    as

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