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Identifying Cues and Their Effects in a Retail Store

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter provides a comprehensive overview of the cues that exist in a retail environment and expands the current knowledge of sensory marketing and its multifaceted nature. Different types of cues are introduced, including ambient, design, social, haptic, merchandise-related and pricing-related cues. While ambient, design and social cues are primarily related to the general atmosphere of the store, haptic, merchandise-related and pricing-related cues are linked more directly to the moment of choice. The chapter sheds light on these various cues and their effects through analysis of an extensive range of academic research. Taken together, the chapter demonstrates that the store environment can be seen as a bundle of cues that has a capacity to affect our daily choices.

Suggested Citation

  • Arto Lindblom, 2023. "Identifying Cues and Their Effects in a Retail Store," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 43-135, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_4
    DOI: 10.1007/978-3-031-47515-3_4
    as

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