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Why Do We Choose How We Choose?

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter discusses how we make our daily choices and what kinds of factors affect our decision-making. The chapter emphasises that while our freedom to choose has increased significantly we are encountering unprecedented amounts of different types of commercial influencing. Marketers both small and large are tirelessly competing for our interest and purchase decisions, and we are exposed to an increasing number of stimuli and messages which we may not even be aware of. The chapter highlights that our choices and the ways in which they can be influenced through commercial stimuli cannot be explained without understanding how we perceive things and how our mind works.

Suggested Citation

  • Arto Lindblom, 2023. "Why Do We Choose How We Choose?," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 1-7, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_1
    DOI: 10.1007/978-3-031-47515-3_1
    as

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