IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-45848-4_9.html
   My bibliography  Save this book chapter

Cloud Tour Services in Paradise: A Newly Marketing Paradigm in Bali Tourism History

In: Tourist Behaviour and the New Normal, Volume I

Author

Listed:
  • I. Nengah Subadra

    (University of Triatma Mulya)

Abstract

This study examines the rise of cloud tour services (CTS) in Bali to understand their marketing concept and recognize their significant contributions toward Bali tourism recovery and to elicit how tourists gain holiday values using CTS while holidaying in Bali amid the pandemic. It applies qualitative methods, especially the phenomenology approach, to discover the phenomena to provide comprehensive insights and understanding of the rise of CTS in Bali. The data were collected through in-depth interviews with CTS organizers and tourists purchasing CTS and observations of online wall posts displayed by the CTS providers. The data collected were analyzed thematically according to the pattern as drawn up in the research objectives and triangulated by comparing and contrasting the existing theories and the data collection. The research finding showed that CTS raised immediate reactions of local people to struggle against the tragic effects of the COVID-19 pandemic during the recovery phase of Bali tourism, where the tourism entrepreneurship acquisition began, eased tourists reserving their tour itineraries, and allowed tourists to experience the uniqueness of Balinese cultures and the natural beauty of the paradise to gain natural and cultural ecosystem values.

Suggested Citation

  • I. Nengah Subadra, 2024. "Cloud Tour Services in Paradise: A Newly Marketing Paradigm in Bali Tourism History," Springer Books, in: Shem Wambugu Maingi & Vanessa GB Gowreesunkar & Maximiliano E Korstanje (ed.), Tourist Behaviour and the New Normal, Volume I, chapter 9, pages 147-171, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-45848-4_9
    DOI: 10.1007/978-3-031-45848-4_9
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-45848-4_9. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.