IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-45848-4_8.html
   My bibliography  Save this book chapter

Digital Marketing Role in the Tourism Sector in Post-COVID-19

In: Tourist Behaviour and the New Normal, Volume I

Author

Listed:
  • Eliyas Ebrahim Aman

    (István Széchenyi Economics and Management Doctoral School, University of Sopron)

  • Deborah Kangai

    (István Széchenyi Economics and Management Doctoral School, University of Sopron
    Chuka University)

  • Árpád Ferenc Papp-Váry

    (Lamfalussy Research Center, University of Sopron
    Budapest Business University)

Abstract

This chapter’s primary focus is on digital marketing’s role in the tourism sector post-COVID-19, where the pandemic has changed the structure and processes of tourism businesses and tourist behavior. In this regard, understanding the role of digital marketing tools in the travel sector is critically important. The chapter aims to examine the role of digital marketing tools in travel in the new normal, the impact of digital marketing on tourist behavior post-COVID-19, and the role of virtual tourism and artificial intelligence in post-COVID tourism. Secondary sources of data were utilized, from the Web of Science and Scopus. The chapter will provide the readers with an essential theoretical foundation and a comprehensive overview of digital marketing’s role in the tourism industry, tourist behavior and preferences, and sustainable tourism development based on insights from the literature. The literature suggested that further advances in cloud computing and artificial intelligence will lead to new backstage and frontstage applications for the tourism industry. Hence, applying cloud computing and artificial intelligence to the tourism business will advance the modernization of the sector in addition to using existing digital marketing tools.

Suggested Citation

  • Eliyas Ebrahim Aman & Deborah Kangai & Árpád Ferenc Papp-Váry, 2024. "Digital Marketing Role in the Tourism Sector in Post-COVID-19," Springer Books, in: Shem Wambugu Maingi & Vanessa GB Gowreesunkar & Maximiliano E Korstanje (ed.), Tourist Behaviour and the New Normal, Volume I, chapter 8, pages 129-146, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-45848-4_8
    DOI: 10.1007/978-3-031-45848-4_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-45848-4_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.