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The Ability to Tell a Transformative Story of Sustainable Development

In: Sustainable Management

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  • Georg Müller-Christ

    (University of Bremen)

Abstract

With this chapter, I offer a frame of reference that can be used to get behind the narratives of society, politics, academia, and the media about the transformation to a more sustainable world. By doing so, it also becomes obvious what is just not being told. It is the narratives, deep-seated basic assumptions about sustainability and how transformation could work. We always narrate these basic assumptions or beliefs without disclosing them. My guess is that we cannot manage transformation to a more sustainable economy until we become aware of what beliefs our narratives are based on. This is reflected on the unchanging parts of the narratives.

Suggested Citation

  • Georg Müller-Christ, 2023. "The Ability to Tell a Transformative Story of Sustainable Development," Springer Books, in: Sustainable Management, edition 2, chapter 14, pages 359-386, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-45791-3_14
    DOI: 10.1007/978-3-031-45791-3_14
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