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Essential Books to Learn About the Business; your Company

In: The Future-Ready Leader

Author

Listed:
  • Peter Lorange

    (IMD)

  • Karin Mugnaini

    (IMD)

Abstract

To develop habit-enhancing products/services is an important approach for keeping competitors out—less brand-switching—and/or renewal rate up, less “churn.” Good to take away is to aim for a deeper commitment to observing the behavior and psychology of the customer, in order to be able to work it to the favor of the business. Are we really “creatures of habit?” Let’s look in the mirror.

Suggested Citation

  • Peter Lorange & Karin Mugnaini, 2023. "Essential Books to Learn About the Business; your Company," Springer Books, in: The Future-Ready Leader, chapter 13, pages 103-129, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-45090-7_13
    DOI: 10.1007/978-3-031-45090-7_13
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