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Introduction: Managing in a Hyper-VUCA World

In: Collaborative Advantage

Author

Listed:
  • Raphael Bömelburg

    (University of St. Gallen)

  • Oliver Gassmann

    (University of St. Gallen)

Abstract

How can managers thrive in the new competitive environment characterized by unprecedented volatility and uncertainty? The best leaders build unapologetically open organizations that allow them to seamlessly leverage resources from their entire ecosystem. This collaborative advantage takes the lessons from agile product management and applies them to transformation management: From “build, measure, learn” to “innovate, scale, transform.” The rest of the book explores actionable pathways based on concrete case studies and personal success recipes from some of the most successful transformation leaders in the world.

Suggested Citation

  • Raphael Bömelburg & Oliver Gassmann, 2024. "Introduction: Managing in a Hyper-VUCA World," Springer Books, in: Collaborative Advantage, chapter 0, pages 3-10, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-36306-1_1
    DOI: 10.1007/978-3-031-36306-1_1
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