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The Evaluation of IP and First Steps in Strategy Formulation

In: Intellectual Property Management

Author

Listed:
  • Irina Heim

    (University of Reading)

Abstract

This chapter discusses how IP is by businesses, markets and consumers and what impact this has on pricing and revenue. We will see how IP affects markets in different contexts and how it can create market entry opportunities and competition.

Suggested Citation

  • Irina Heim, 2023. "The Evaluation of IP and First Steps in Strategy Formulation," Springer Books, in: Intellectual Property Management, chapter 0, pages 63-73, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26743-7_5
    DOI: 10.1007/978-3-031-26743-7_5
    as

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