IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-031-26549-5_4.html
   My bibliography  Save this book chapter

The Myth’s “Big Three” Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey

In: The Myth and Propaganda of Black Buying Power

Author

Listed:
  • Jared A. Ball

    (Morgan State University)

Abstract

Whatever its origins,the myth of Black buying power today has apparently added a third primary source of origin, creating a new “Big Three.” The Selig Center for Economic Growth, Nielsen consumer surveys, and more recently, McKinsey & Co. now comprise a majority of the source material used in promoting the myth but more as silent partners to commercial press, media, and punditry. All are clear not to attach claims of Black political or economic power to the myth, but they do provide intellectual cover to those who do, and they are both involved in the myth’s overall promotion. And because their expressed goal is to connect media with ad revenue and not to clarify any actual economic conditions, Selig and Nielsen are able to develop unclear methods which produce results inconsistent with economic analyses used to assess the actual material and lived experiences of Black and other communities.

Suggested Citation

  • Jared A. Ball, 2023. "The Myth’s “Big Three” Modern Purveyors: Reviewing Selig, Nielsen, Mckinsey," Springer Books, in: The Myth and Propaganda of Black Buying Power, edition 2, chapter 0, pages 59-70, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26549-5_4
    DOI: 10.1007/978-3-031-26549-5_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-031-26549-5_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.