Personalization of Products and Sustainable Production and Consumption in the Context of Industry 5.0

An important issue being developed in the concept of Industry 5.0Industry 5.0 is sustainabilitySustainability as the most important direction of the modern world. We are already feeling the effects of environmental pollutionEnvironmental pollution, global warmingGlobal warming and rising pricesRising prices of energy resourcesEnergy resources. The societiesSocieties of many European countries are beginning to realize the threat posed by the robbery of natural resources and excessive consumptionConsumption. In general, the concept of Industry 5.0Industry 5.0 should make modern industry more sustainable and human-centeredHuman-centered. Hence, the chapter presents an analysis of consumer preferences for purchasing personalized production offered by implementing the concept of Industry 5.0Industry 5.0 and ensuring sustainable consumptionSustainable consumption and productionSustainable consumption and production (SCP) (SCP). The considerations were based on available literature sources and the results of the authors’ own research conducted on a selected group of consumers, focusing on learning about expectations, consumer preferences for personalized productsPersonalized products and conscious consumptionConsumption. The most important achievement is the demonstration of a high level of consumer satisfaction with the purchase of personalized productsPersonalized products and the positive impact of personalized production on sustainable consumptionConsumption. At the same time, the importance of the development of the Industry 5.0Industry 5.0 concept for supporting consumer behavior oriented toward sustainable consumptionSustainable consumption was emphasized.