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Value Co-creation and Stakeholders’ Engagement

In: The Digital Healthcare Revolution

Author

Listed:
  • Martina Toni

    (Roma Tre University)

  • Giovanni Mattia

    (Roma Tre University)

Abstract

Healthcare innovation should include an improvement of customer value co-creation toward a more experiential and systemic understanding of value creation. In this view, multiple actors integrate resources to offer value to the entire population in terms of health services. Healthcare value co-creation supposes that patients act as resource integrators and active co-creators of value, in collaboration with healthcare professionals. The focus of innovation should move from products and services to experiences involving different actors in exchanging resources to satisfy patients’ needs and outcomes. Following the value co-creation approach, the healthcare context needs to rethink the offering with the lens of patient experience and patient centricity. Digitization is a lever for empowering patients by facilitating the exchange with healthcare professionals and minimizing barriers. This chapter provides theoretical insights into value co-creation in healthcare.

Suggested Citation

  • Martina Toni & Giovanni Mattia, 2022. "Value Co-creation and Stakeholders’ Engagement," Springer Books, in: The Digital Healthcare Revolution, chapter 0, pages 37-50, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-16340-1_5
    DOI: 10.1007/978-3-031-16340-1_5
    as

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