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Human Flourishing Through Behaviour Change

In: Human Flourishing

Author

Listed:
  • Colin Strong

    (Ipsos
    Nottingham University Business School)

Abstract

We tend to think of flourishing as a place we get to, where we have arrived, but often do not see that act of change itself is a core facet of what it means to flourish. Indeed, we argue that flourishing is in fact our ability to change and adapt rather than a state that we are striving for. This points to human flourishing requiring an ‘adaptive’ approach to manage change: supporting careful navigation, negotiation and trade-offs. On this basis we need to identify the barriers that get in the way of enacting these possibilities and as such organisations and institutions that seeks to facilitate behaviour change will lean on barrier identification as well identifying ways to overcome them thought educating, assisting and facilitating. Using a behaviour change framework to identify the mechanisms shaping behaviour can help to identify ways to overcome barriers and facilitate positive outcomes.

Suggested Citation

  • Colin Strong, 2023. "Human Flourishing Through Behaviour Change," Springer Books, in: Mireia Las Heras & Marc Grau Grau & Yasin Rofcanin (ed.), Human Flourishing, pages 85-96, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-09786-7_6
    DOI: 10.1007/978-3-031-09786-7_6
    as

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