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Interorganizational Enablers of Mass Customization: A Literature Review

In: Mass Customization and Customer Centricity

Author

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  • Enrico Sandrin

    (University of Padova)

Abstract

The organizational capability of mass customization that allows satisfying the customer’s idiosyncratic needs without considerable trade-offs in cost, delivery, and quality continues to be a fundamental capability aimed by many companies. Companies are open systems that continuously exchange inputs and outputs with the external environment; thus, interorganizational relationships they establish with their environment could influence their organizational capabilities. Therefore, companies aiming for mass customization would take advantage of understanding the interorganizational variables that influence mass-customization capability and how these variables impact this capability. The present chapter systematically analyzes the interorganizational variables that effect mass-customization capability, provides an overview of previous research, and proposes future research opportunities on this topic.

Suggested Citation

  • Enrico Sandrin, 2023. "Interorganizational Enablers of Mass Customization: A Literature Review," Springer Books, in: Thomas Aichner & Fabrizio Salvador (ed.), Mass Customization and Customer Centricity, pages 85-100, Springer.
  • Handle: RePEc:spr:sprchp:978-3-031-09782-9_4
    DOI: 10.1007/978-3-031-09782-9_4
    as

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