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The Roles of Materialism and Status Consumption Orientation in the Purchase of NFT-Based Music Compilations

In: Non-Fungible Tokens (NFTs)

Author

Listed:
  • Andrea Sestino

    (University of Bari Aldo Moro)

  • Gianluigi Guido

    (University of Salento)

  • Alessandro M. Peluso

    (University of Salento)

Abstract

This chapter suggests the notion that, in addition to materialism (i.e., the individuals’ tendency to appreciate material possessions more than spiritual values), status consumption orientation (i.e., the individuals’ tendency to consume products that confer them a sense of prestige) could be another determinant of consumers’ intention to purchase NFT-based digital objects. Thus, it presents an empirical study that tests this notion in a music setting. While the obtained results confirmed the determinant role of materialism, they also provided preliminary evidence for a positive relationship between status consumption orientation and consumers’ intention to purchase NFT-based products.

Suggested Citation

  • Andrea Sestino & Gianluigi Guido & Alessandro M. Peluso, 2022. "The Roles of Materialism and Status Consumption Orientation in the Purchase of NFT-Based Music Compilations," Springer Books, in: Non-Fungible Tokens (NFTs), chapter 0, pages 53-62, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-07203-1_5
    DOI: 10.1007/978-3-031-07203-1_5
    as

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