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Deciding on IR Ambitions and Its Success Factors

In: Investor Relations and ESG Reporting in a Regulatory Perspective

Author

Listed:
  • Poul Lykkesfeldt
  • Laurits Louis Kjaergaard

Abstract

Considering success factors of IR is important to decide on the level of ambition within IR. The basics of IR should be in place, i.e. clarification of ambition level, internal organisation and division of responsibilities, the extent of senior management’s involvement, handling of corporate governance-related matters, IR policies and the interaction between IR and the company’s other internal and external communication. Before a company can start working with IR, some clear conditions should be in place. Once this foundation is established, the company must plan the IR activities for the next one to two years. After this, the company is ready to execute—and hopefully excel.

Suggested Citation

  • Poul Lykkesfeldt & Laurits Louis Kjaergaard, 2022. "Deciding on IR Ambitions and Its Success Factors," Springer Books, in: Investor Relations and ESG Reporting in a Regulatory Perspective, chapter 0, pages 145-152, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-05800-4_18
    DOI: 10.1007/978-3-031-05800-4_18
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