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Estimation of the Gift Probability in Fund Raising Management

In: Mathematical and Statistical Methods for Actuarial Sciences and Finance

Author

Listed:
  • Luca Barzanti

    (University of Bologna, Department of Mathematics)

  • Martina Nardon

    (Ca’ Foscari University of Venice, Department of Economics)

Abstract

In fund raising management, modeling the gift probability is a key point. The availability of an accurate estimate of the gift probability is relevant in order to evaluate the results of a fund raising campaign. In this contribution, we discuss a statistical methodology for modeling and estimating such quantity. To this aim, a parametric approach is suggested. In particular, we model the number of gifts as a Poisson random variable with intensity parameter which depends on individual characteristics of the Donors. The expected number of donations, and the probability of gift, can then be estimated by performing a Poisson regression.

Suggested Citation

  • Luca Barzanti & Martina Nardon, 2022. "Estimation of the Gift Probability in Fund Raising Management," Springer Books, in: Marco Corazza & Cira Perna & Claudio Pizzi & Marilena Sibillo (ed.), Mathematical and Statistical Methods for Actuarial Sciences and Finance, pages 70-75, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-99638-3_12
    DOI: 10.1007/978-3-030-99638-3_12
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