IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-94751-4_38.html
   My bibliography  Save this book chapter

Business Intelligence and the Public Management of Destinations: The View of DMOs

In: Information and Communication Technologies in Tourism 2022

Author

Listed:
  • Francisco Femenia-Serra

    (Antonio de Nebrija University)

  • Aurkene Alzua-Sorzabal

    (Antonio de Nebrija University)

  • Aitziber Pousa-Unanue

    (Antonio de Nebrija University)

Abstract

Business intelligence (BI) has become a priority for destination management organizations (DMOs) that have implemented solutions to improve their decision-making and data management processes. However, not all BI initiatives have fulfilled the expectations. This paper presents an analysis of a series of interviews with DMOs in Spain, offering a snapshot of their satisfaction with BI and the relationship between these applications and decision making at destinations. The results suggests that one of the reasons for failure is the lack of understanding of the critical factors that define the success of BI applications. Moreover, the findings offer a novel vision of how destinations are progressively leveraging the opportunities that advanced data analysis offers, but also reveal why managers find manifold difficulties in implementing these systems. These results pose several implications for DMOs.

Suggested Citation

  • Francisco Femenia-Serra & Aurkene Alzua-Sorzabal & Aitziber Pousa-Unanue, 2022. "Business Intelligence and the Public Management of Destinations: The View of DMOs," Springer Books, in: Jason L. Stienmetz & Berta Ferrer-Rosell & David Massimo (ed.), Information and Communication Technologies in Tourism 2022, pages 417-422, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94751-4_38
    DOI: 10.1007/978-3-030-94751-4_38
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-94751-4_38. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.