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Design Thinking: Practice and Applications

In: Design Thinking for New Business Contexts

Author

Listed:
  • Yujia Huang

    (University of Dundee)

  • David Hands

    (Lancaster University)

Abstract

This chapter aims to address one common perception of design thinking—its ambiguous nature and transferability from theory to practice. Here, it features three contextually rich case studies provided by leading academics in the field of design and service design. The broad range of cases goes some way to addressing the widely held misconception of design thinking as a superficial and time-consuming exercise. The three examples offered yield an interesting set of insights as to how design can drive commercial success whilst supporting enhanced end-user experiences.

Suggested Citation

  • Yujia Huang & David Hands, 2022. "Design Thinking: Practice and Applications," Springer Books, in: Design Thinking for New Business Contexts, chapter 8, pages 149-175, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94206-9_8
    DOI: 10.1007/978-3-030-94206-9_8
    as

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