IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-93918-2_13.html
   My bibliography  Save this book chapter

Defining the Strategic Objectives for the Company

In: The Strategy Planning Process

Author

Listed:
  • Rudolf Grünig

    (University of Fribourg)

  • Richard Kühn

    (University of Bern)

  • Dirk Morschett

    (University of Fribourg)

Abstract

Concrete strategic objectives for the company are the most important element of a corporate strategy. Their definition is the topic of Chap. 13 . Based on the overriding values and objectives of the company, the best-assessed corporate strategy option which was identified in Chap. 12 is made concrete by defining measurable strategic objectives. In Sect. 13.2, the concept of strategic objectives for the company is explained, including functions and categories of strategic objectives. The SMART requirements for strategic objectives are introduced. An inset shows which strategic objectives companies use in practice and another inset describes the strategic objectives of a specialty chemicals company. Section 13.3 shows how the portfolio approaches can be used to determine a target portfolio. An inset demonstrates the application of the target portfolio by a retail group. Section 13.4 introduces another methodological approach to define strategic objectives, the materiality analysis. It is mainly known from sustainability management and combines the interests of the stakeholders with the internal perspective of the company. Finally, in Sect. 13.5, a systematic process for defining the strategic objectives for the company is proposed.

Suggested Citation

  • Rudolf Grünig & Richard Kühn & Dirk Morschett, 2022. "Defining the Strategic Objectives for the Company," Springer Books, in: The Strategy Planning Process, edition 3, chapter 13, pages 123-134, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-93918-2_13
    DOI: 10.1007/978-3-030-93918-2_13
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-93918-2_13. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.