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Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems

In: The Palgrave Handbook of Service Management

Author

Listed:
  • Jonathan J. Baker

    (University of Adelaide)

  • Vicki J. Little

    (Monash University Malaysia)

  • Roderick J. Brodie

    (The University of Auckland Business School)

Abstract

The need to share value with multiple stakeholders has become a business imperative. This chapter argues a service ecosystem perspective gives insight into how this might be achieved. We propose five interrelated, interdependent “value postures” that system actors adopt—systemic, strategic, relational, operational, and individual. A value posture is the way actors think about and practice creating and delivering value with others. Each posture reflects unique combinations of stakeholders, stakeholder goals, resources, and institutional arrangements. This chapter argues achieving alignment and consistency within and between value postures at different levels enables sharing of value with stakeholders and socially responsible business.

Suggested Citation

  • Jonathan J. Baker & Vicki J. Little & Roderick J. Brodie, 2022. "Toward Socially Responsible Business: A Typology of Value Postures in Nested Service Ecosystems," Springer Books, in: Bo Edvardsson & Bård Tronvoll (ed.), The Palgrave Handbook of Service Management, pages 371-391, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-91828-6_20
    DOI: 10.1007/978-3-030-91828-6_20
    as

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