IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-88269-3_1.html
   My bibliography  Save this book chapter

Why Should Strategy Be Guided by Personal Values?

In: Strategy through Personal Values

Author

Listed:
  • Scott Lichtenstein

    (Birmingham City Business School)

  • Malcolm Higgs

    (University of Southampton)

Abstract

This chapter provides a context for a behavioural approach to strategy and the pivotal role of personal values in strategy formulation and implementation. The aim is to provide a brief overview of the topic, highlight its unique contribution to strategy and introduce the strategy-as values-congruence approach. In answering the question of why the strategy should be personal values-guided, the chapter offers an alternative to the rational and deterministic schools of strategy which have been debunked by managers and strategists’ cognitive limitations. Moreover, by introducing and discussing personal values-guided strategy, the understanding and practice of strategy can be enhanced. We provide an example to illustrate its relevance and why a personal values-based guidance system matters even more in a volatile, uncertain, complex and ambiguous trading environment.

Suggested Citation

  • Scott Lichtenstein & Malcolm Higgs, 2022. "Why Should Strategy Be Guided by Personal Values?," Springer Books, in: Strategy through Personal Values, chapter 0, pages 1-17, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-88269-3_1
    DOI: 10.1007/978-3-030-88269-3_1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-88269-3_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.