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Change Management and New Organizational Forms of Content Creation

In: Media and Change Management

Author

Listed:
  • Christopher Buschow

    (Bauhaus-Universität Weimar)

  • Maike Suhr

    (Bauhaus-Universität Weimar)

Abstract

Media and communication studies can no longer simply focus on traditional media firms as the perceived “one best way” to organize media production. Research has to acknowledge that, in the wake of digitization, media industries are moving into a new era of organizational forms. This chapter focuses on relatively recent and emerging organizations, characterized by three trends: projectification, peer production, and platformization. Taking the news industry as an example, illustrative cases are presented and discussed against the backdrop of the twentieth century’s industrial production mode of news. These developments are evaluated in terms of opportunity and risk. The chapter ends with directions for future research on new organizational forms in media industries.

Suggested Citation

  • Christopher Buschow & Maike Suhr, 2022. "Change Management and New Organizational Forms of Content Creation," Springer Books, in: Matthias Karmasin & Sandra Diehl & Isabell Koinig (ed.), Media and Change Management, chapter 0, pages 381-397, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86680-8_21
    DOI: 10.1007/978-3-030-86680-8_21
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    Cited by:

    1. Christopher Buschow & Maike Suhr & Hauke Serger, 2022. "Media Work as Field Advancement: The Case of Science Media Center Germany," Media and Communication, Cogitatio Press, vol. 10(1), pages 99-109.

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