IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-86106-3_6.html
   My bibliography  Save this book chapter

The Experience of Consumer Choice

In: The Theory of the Marketing Firm

Author

Listed:
  • Gordon R. Foxall

    (Cardiff University)

Abstract

Subjective consumer experience has important implications for marketing practice. In particular, consumer choice is marked by conflict between higher- and lower-valued items, changes in temporal preference and intra-consumer pressures to conform to impulsive versus self-controlled motives for action. The phenomenology of consumer choice involves conflict between alternative courses of action as consumers respond to the situational influences on their behaviour by interpreting them subjectively. In this process, consumers create subjective valuations of the outcomes of their past behaviour and the possibilities offered by the current consumer behaviour settings they face.

Suggested Citation

  • Gordon R. Foxall, 2021. "The Experience of Consumer Choice," Springer Books, in: The Theory of the Marketing Firm, chapter 6, pages 139-163, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-86106-3_6
    DOI: 10.1007/978-3-030-86106-3_6
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-86106-3_6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.