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Digital Fashion Competences: A Longitudinal Study

In: Fashion Communication

Author

Listed:
  • Tekila Harley Nobile

    (USI - Universitá della Svizzera italiana)

  • Nadzeya Kalbaska

    (USI - Universitá della Svizzera italiana)

  • Rafael Almeida Oliveira

    (Universidade Federal de Minas Gerais or Federal University of Minas Gerais)

  • Lorenzo Cantoni

    (USI - Universitá della Svizzera italiana)

Abstract

The fashion field is undergoing a period of digital transformation, further accelerated by the Covid19 pandemic. The evolution of digital fashion foresees a change in the required skills and competences, which should be mastered by employees of the sector. Moreover, the dynamicity of digital fashion also implies the need to constantly update academic curricula, which should be able to form the employees who will be entering the digital fashion job market. The research objectives of this study are twofold. Firstly, research the skills and competences needed in the current digital fashion market in order to identify whether there are any salient differences from a similar study conducted in 2017 by Kalbaska and Cantoni (Business models and ICT technologies for the fashion supply Chain. IT4Fashion 2017. Lecture notes in electrical engineering. Cham: Springer, 2019). Secondly, conduct such analysis during the Covid19 pandemic, a unique period for the job market, which has experienced major cuts also in human resources, while at the same time a dramatic increase of digital activities has been seen (e.g., eCommerce). To reach such goals, a study has been conducted on LinkedIn, a professional social network, from May 19, 2020, to June 2, 2020, to identify the number and the type of job listings, and the most required skills in the digital fashion domain in the EU and Switzerland.

Suggested Citation

  • Tekila Harley Nobile & Nadzeya Kalbaska & Rafael Almeida Oliveira & Lorenzo Cantoni, 2021. "Digital Fashion Competences: A Longitudinal Study," Springer Books, in: Teresa Sádaba & Nadzeya Kalbaska & Francesca Cominelli & Lorenzo Cantoni & Marta Torregrosa Puig (ed.), Fashion Communication, pages 17-28, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-81321-5_2
    DOI: 10.1007/978-3-030-81321-5_2
    as

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