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Business Continuity in COVID-19 Pandemic: A Global Review

In: New Business Models in the Course of Global Crises in South Asia


  • Aon Waqas

    (University of Karachi)


The epidemic of the COVID-19 has influenced the business globally. The top stock markets of the world have practically been squeezed. This is a hard challenging time for the business. The business community is entrusted to continuing business with the support of technology to approach customers. This chapter encompasses four principles of the International Chamber of Commerce (ICC) for the business continuity process to manage the economic triggers of COVID-19 at a feasible level. Furthermore, this literature review-based chapter reviews the impact of COVID-19 on global business continuity. Four countries have been picked including the USA, China, Pakistan, and India for this objective. The researchers realize that there are economic conflicts between these four countries. India and Pakistan are traditionally allied in every success and failure in the economic span being emerging economies of the world. Currently, China and the USA are in the economic contest to compete with each other globally. Moreover, the economic literature and recent research studies also report these four countries, especially for their economic advancement. Such justifications make this research remarkable, that’s why these four countries have been nominated to symbolize the developed and developing economies respectively. This may be the limitation toward this research but according to available data and information, this is an appropriate selection to consider both types of economies in a desirable time frame for global review.

Suggested Citation

  • Aon Waqas, 2021. "Business Continuity in COVID-19 Pandemic: A Global Review," Springer Books, in: Amina Omrane & Sudin Bag (ed.), New Business Models in the Course of Global Crises in South Asia, chapter 0, pages 51-71, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-79926-7_4
    DOI: 10.1007/978-3-030-79926-7_4

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