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The Rise of the (Mc)Circular Economy

In: Rethinking Corporate Sustainability in the Era of Climate Crisis

Author

Listed:
  • Raz Godelnik

    (The New School)

Abstract

The circular economy (CE) has become a key sustainability strategy, offering exciting pathways to convert critical environmental challenges into business opportunities that are grounded in innovation, new business models, and disruptive technologies. This chapter reviews the premise of the CE, pointing to the challenges that pursuing this strategy may have as long as it is subjected to sustainability-as-usual. Examining the opportunities and challenges of the CE on different levels (product, business model, company), the chapter focuses on the CE’s proposition of decoupling growth of economic activity from the consumption of finite resources. Three main approaches to the CE and decoupling are then presented: the skeptics’, the champions’, and those seeing the CE as a steppingstone to more effective strategies. After reviewing the missing social dimension in the CE, the chapter moves to discuss how sustainability-as-usual impacts the CE, and why the former could lead the latter to evolve into what I describe as the “McCircular economy.”

Suggested Citation

  • Raz Godelnik, 2021. "The Rise of the (Mc)Circular Economy," Springer Books, in: Rethinking Corporate Sustainability in the Era of Climate Crisis, chapter 0, pages 67-80, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-77318-2_4
    DOI: 10.1007/978-3-030-77318-2_4
    as

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