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Innovative Approaches to Business in the Digital Environment

In: Economic Issues of Social Entrepreneurship

Author

Listed:
  • Natalia M. Fomenko

    (Plekhanov Russian University of Economics)

  • Tatyana O. Tolstykh

    (National University of Science & Technology (MISIS))

  • Victoria Yu. Garnova

    (Plekhanov Russian University of Economics)

  • Ekaterina N. Yalunina

    (Ural State University of Economics)

  • Boris I. Kheyfits

    (K.G. Razumovsky Moscow State University of Technologies and Management (the First Cossack University))

Abstract

The purpose of this article is to consider innovative approaches to doing business during the period of globalization of the main processes and their integration into the economic activities of enterprises, as well as determining the internal and external effects of doing business in a digital environment. The authors emphasize that in modern conditions there is a shift from traditional forms of business to innovative ones. Today, the digital economy is a registered fact, as a result of transformational changes affect all areas of activity of the organization and occur with the help of digital platforms. It is shown that the application of innovative forms of business in the digital environment allows increasing the competitiveness due to external and internal effects (information-marketing, networking, synergistic and logistical effects). The methods discussed in the article are universal. So, if it is impossible to fully conduct business in a digital environment, it is possible to implement a number of production and business functions, for example, production, marketing, logistics, marketing and others. The presented business models reflect current conditions and allow for organization to make the transition from traditional to innovative forms of doing business in the digital environment.

Suggested Citation

  • Natalia M. Fomenko & Tatyana O. Tolstykh & Victoria Yu. Garnova & Ekaterina N. Yalunina & Boris I. Kheyfits, 2021. "Innovative Approaches to Business in the Digital Environment," Springer Books, in: Elena G. Popkova & Bruno S. Sergi (ed.), Economic Issues of Social Entrepreneurship, pages 87-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-77291-8_9
    DOI: 10.1007/978-3-030-77291-8_9
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