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Marquard Media: 4Player’s Learning DNA to Survive Disruptions

In: Connected Business

Author

Listed:
  • Bijan Khezri

    (Marquard-Media Group AG)

  • Phillip Schuster

    (4Players GmbH)

Abstract

From dot.com boom in 2000 all the way to today’s supercharged growth of the global gaming industry, the history of 4Players—a German gaming solutions company—profiles a case study of continuous strategic renewal centered around purpose-directed environmental engagement, business model innovation, and organizational learning. Five key events in the firm’s 20-year history are selected and studied. This article concludes with five key lessons: (1) build the foundation for success upon a simple and timeless purpose, (2) leverage past learnings and failures to steer toward future success, (3) be bold and prepared to forgo profitability and be patient, (4) eliminate third-party bottlenecks compromising automated scalability, and (5) de-mystify technology.

Suggested Citation

  • Bijan Khezri & Phillip Schuster, 2021. "Marquard Media: 4Player’s Learning DNA to Survive Disruptions," Springer Books, in: Oliver Gassmann & Fabrizio Ferrandina (ed.), Connected Business, pages 371-378, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-76897-3_26
    DOI: 10.1007/978-3-030-76897-3_26
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