IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-030-76255-1_8.html
   My bibliography  Save this book chapter

Communication in the Fashion Industry: Sustainability Focus

In: Firms in the Fashion Industry

Author

Listed:
  • Paloma Díaz-Soloaga

    (Complutense University of Madrid)

Abstract

In the first decades of the twenty-first century, intangible assets have become a key variable for all businesses: reputation and brand management, organizational culture, corporate social responsibility, and identity are now “hard skills” in which institutions must consciously work. The fashion industry has noticed how important is not only to have a sustainable core but also to communicate it to their stakeholders in order to transmit those good practices. This chapter’s main goal is to explore the connections between the intangible assets state of the question and the sustainable practices in the fashion industry, that was very much damaged by some terrible incidents during those 20 years, besides the greenwashing practices that have caused the loss of trust from stakeholders. Communicating sustainable fashion implies a real commitment to reliable practices, traceability, and a positive, design-oriented component. Otherwise, the consumer tends to think that sustainable fashion is for very committed customers, which is the opposite of what brands really want: to build a new culture of sustainable consumption, based on the principles of slow fashion.

Suggested Citation

  • Paloma Díaz-Soloaga, 2021. "Communication in the Fashion Industry: Sustainability Focus," Springer Books, in: Laura Rienda & Lorena Ruiz-Fernández & Lindsey Drylie Carey & Irene García-Medina (ed.), Firms in the Fashion Industry, edition 1, chapter 0, pages 117-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-76255-1_8
    DOI: 10.1007/978-3-030-76255-1_8
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-030-76255-1_8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.